The Rock River West Casino News Highlights

Thank you, everyone, who attended the private presentation of the plan for the Waterpower Entertainment District! For the folks who were unable to be there with us,  the following is a highlight of news stories carried throughout the region. Take a look and hear the compelling story of why a downtown casino will be good […]

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Tourism in the Rock River Valley can and does provide many significant forms of human activity and it can have many more major impacts with an Urban Casino as an entertainment venue in downtown Rockford. These impacts are very visible where tourists interact with the local environment, economy, community culture and social venues. This activity […]

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The Impact of Tourism

During the 1990s, state governments began legalizing riverboat and barge gaming. Some states further required that gaming activities only be conducted while the riverboats were cruising. The casinos restricted to riverboat gaming were built as stand-alone operations and their contributions to their local community came primarily in the form of tax revenue and jobs – […]

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Land-Based Urban Casino Regeneration
The Modern Casino & New Urbanism

New Urbanism is a movement that works to restore  life into city downtown locations across America that lost their bustle to sub-urbanization. Suburbanization is is a population shift from central urban areas into suburbs.  Rockford’s downtown area is a perfect example of the New Urbanism Movement. Our downtown’s story reads something like a hero’s journey- […]

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Casinos are a destination that will attract thousands of visitors. Currently, there are 13.5 million people in our Area of Dominant Influence (ADI) who live and work within two hours of the US 20 bypass and the South Main corridor who will flock from all directions to visit Rockford’s new casino—north, south, east, and west. […]

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Drive Time to Downtown
An Urban Casino

Rock River West Casino Group as Community Advocates believe that the best place for a casino is in the heart of our beautiful city. There are many benefits to an urban casino, and the flurry of commercial activity a casino generates is one of the most significant.

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An urban casino must seamlessly integrate into the surrounding area to be the most successful. The place where our casino must sit is a place where entertainment and commercial developments are in proximity. The Downtown Rockford area has a lot to offer the local and tourist alike!

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Rockford’s Downtown Assets