Drive Time to Downtown

Casinos are a destination that will attract thousands of visitors. Currently, there are 13.5 million people in our Area of Dominant Influence (ADI) who live and work within two hours of the US 20 bypass and the South Main corridor who will flock from all directions to visit Rockford’s new casino—north, south, east, and west. […]

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An Urban Casino

Rock River West Casino Group as Community Advocates believe that the best place for a casino is in the heart of our beautiful city. There are many benefits to an urban casino, and the flurry of commercial activity a casino generates is one of the most significant.

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An urban casino must seamlessly integrate into the surrounding area to be the most successful. The place where our casino must sit is a place where entertainment and commercial developments are in proximity. The Downtown Rockford area has a lot to offer the local and tourist alike!

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Rockford’s Downtown Assets
The Casino: A Tool for Urban Regeneration

Downtown Rockford has improved and flourished in the past 5-10 years. Rock River Casino West Group believes that a casino would attract even more people to the downtown area. Casinos can be a great tool for urban regeneration and redevelopment. A properly planned and executed casino can have a far greater and positive impact than […]

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In the past, those in charge of planning the location of casinos have chosen to put them far from the traditional central businesses districts, or the downtown area. These planners and government officials have decided to locate the casinos far from the central business and entertainment areas of a town, finding casinos and other types […]

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Casinos In A Downtown Area
The Waterpower Entertainment District

Rockford will finally get a casino. Locations are being proposed, including our plan for a downtown, urban casino at the Waterpower Entertainment District. There is still hesitation from some people to a downtown location, with many expressing their feelings that the downtown is a “dead zone”- but this couldn’t be further from the truth.  

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In the back half of the 1900s, American cities went under a period of suburbanization. Sports venues, shopping malls, and office parks were created on the outer edges of cities where large plots of land were readily available.  

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The New Urbanism Movement