Downtown Rockford has improved and flourished in the past 5-10 years. Rock River Casino West Group believes that a casino would attract even more people to the downtown area. Casinos can be a great tool for urban regeneration and redevelopment. A properly planned and executed casino can have a far greater and positive impact than other forms of urban regeneration at considerably less cost to the city and its constituents.

In many ways, a casino is similar to other types of large commercial enterprises that attract thousands of people a day. These business enterprises include

arenas, ballparks, or convention centers. In Rockford specifically, we have the BMO Harris Center, the Coronado, and the new convention center that opens next year.  A portion of those visitors, in turn, spill into the surrounding commercial zones and spend money in our local restaurants and stores located in the downtown area. The thing that is unique to the casino is that unlike arenas and convention centers, which only attract people at scheduled dates, a casino can attract people every day year-round. This constant flow of people would create room for steady, continuous growth in our beautiful downtown.





(Source: Klebanow, Andrew M., Casinos and the City: A White Paper on the History of Casino Development in Cities, Past and Current Trends, and Recommendations for Future Development, Global Market Advisors LLC)

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